This charming and artistic poster design for My Neighbor Totoro was created for the film's theatrical release in China on December 2018. It marked Studio Ghibli's long-awaited foray into mainland China and has already been followed by Spirited Away in June of this year. Four more Ghibli features are planned for release as well: Castle in the Sky, Princess Mononoke, Howl's Moving Castle and The Wind Rises.
I enjoy the spaciousness of this poster design, very much in a classical Asian style of utilizing negative space. You can almost feel the fur of the giant Totoro as the two girls wade through, like walking through boundless fields of grass. The text simply describes the title, Hayao Miyazaki's name and the voice cast. No need for any tag line or description as this is a well-known children's classic.
Chinese movie lovers, of course, have long been able to watch My Neighbor Totoro on home video formats, to say nothing of pirated bootlegs. But this theatrical release was a first and marks a new development in the growth of Ghibli across the globe. Whatever becomes of the studio, its catalog titles are guaranteed a long and bright future.
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