Let's say I held the rights to, ohh...Yuri Norstein's films. All of his directoral work. I was selling them online through the usual venues - iTunes, XBox Live Marketplace, Netflix, Amazon, and so on. But let's just say I added a twist. On my website, you could watch every one of them for free.
It would be the same as what the Ghibli blog is already doing, when I'm posting videos that have been uploaded to YouTube. Only this time, I'm the publisher.
If you could watch Hedgehog in the Fog or Tale of Tales for free, in that little YouTube window, would you still pay for them on iTunes? If not, why not? And if so, what would be your cutoff point? What would be the right dollar amount?
I'm reading "The Long Tail" right now, which is the best business book about the internet era. It tosses a lot of interesting ideas into my head. Please let me know what you think, and, by all means, quiz your friends.