It's always a thrill to watch the original movie trailers to the Ghibli movies, especially the earlier ones, before the iconic blue title screen with Totoro. Miyazaki and Takahata's studio was still one among many, albeit one fronted by two anime legends.
Kiki's Delivery Service became the first money-maker for Ghibli. Their previous features - 1986's Castle in the Sky, 1987's (tv) Story of Yanagawa Waterways, 1988's Grave of the Fireflies and My Neighbor Totoro - had failed to turn a profit. No doubt this was because these works all fit outside the acceptable anime norm. They are much more quirky and personal, and very European in tone and style. And they were completely original works, which was still almost unheard of in anime (most films were spinoffs from other media).
In truth, Ghibli always had a dedicated following, one that would build almost by word of mouth. With Kiki, that support would finally spill forth, and from that point forward, a Studio Ghibli film would be the top domestic grosser of that year. This record was broken only once since 1989, with Takahata's My Neighbors the Yamadas in 1999 (Pokemon and Jar Jar Binks proved too irresistable, yuck).
Enjoy these trailers. I'll post the full feature film later today, and hopefully Youtubt won't shut it down for a while.
daniel thomas Categories: kiki's delivery service, video