It's time for the Tuesday Box Office Report, and for the first time, we have good news!
Ponyo's overall place remains the same as ever, 9th in total revenue, 5th in per-screen averages. Tuesday earned $566,788 total, and $611 per screen. This number is a 1.3% increase from yesterday's numbers. Alright, it's small potatoes, I know, but we could use any bit of good news we can get.
The decay rate on movies today is somewhat drastic, a steadily decline of 40%-50% each week. Most movies earn the bulk of their money on the opening weekend and the days immediately after. Each weekend cuts those numbers in half, and successful movies will have a slow and steady burn.
I crunched the numbers over a three-week run, and at that rate of decay, Ponyo would fail to reach the $10 million record established by Spirited Away. There's really no hope new waves of moviegoers, inspired by word-of-mouth, emerge. Nearly all of the Miyazaki fans have already seen the picture. We're the first ones in line. Parents still undecided about taking their children to the multiplex will more likely just wait it out for the DVD.
Disney's representatives tried to put a smiling face on this weekend's numbers, but that's just being diplomatic. The bottom line is that hopes and expectations were high that Ponyo would be made a hit. That hasn't happened and it's not going to. Disney promised a hit and they failed miserably.